Currently, the mobile device is being popular compared to the desktop. SO in order to grow your services you should create a responsive web design. The Responsive web design means that open on different mobile devices, according to mobile screen size.
The primary benefits of website designing are, it easily launches on mobile devices and access to all screen.
According to a similar web report, mobile traffic is more than desktop traffic, so it would be good to design a responsive website to increase mobile traffic. Now, Think that you are going to a restaurant whose menu style is confusing to order or customer not getting foods easily in a restaurant. Then what they will do? They will try another restaurant which shows perfect menu option. So here the same rules apply for responsive design in order to the covert user into a customer you need to create the best responsive design.
What is bounce rates: Bounce rate is a user interaction. However, while user spending more time on your website and then it called lower bounce rate. And if a user spends low time on your website or pages then it called high bounce rate. So according to that if you want that user spend more time on your website then what would you do. Yes, you need to design a responsive website so user interacts easily, and get what they want. And it takes improvement to lower bounce rates.
According to popular search engine Google, if you have a responsive website then it will help to increase rankings with the update of a mobile-friendly algorithm. So if you want to rank in Google You must require a responsive web design.
The Conversion means your goal, if you have e-commerce business then you have a goal to convert user as a customer, if you have services website then you have a goal to provide services them. But do you think anyone can trust on the website that is not responsive OR difficult to buy something? No! no one can buy from the website, So low conversion. So if you want to covert more mobile use then you should do responsive design.
Do you think responsive is the only option for the mobile user, No! You can also develop a standalone application, but it talks high money compare to responsive design. And you also need to create an individual application for android and ios user, so responsive will be the good and affordable option for you.